How Data Drives Studio Decisions as Much as Gut Instinct in Netflix Era
256 views · Published 8 October 2018 · 6:23 · Indexed 27 September 2026
Channel: TheWrap · 2018 · Entertainment
Data is driving studio decisions just as much as instinct in the era of Netflix and other streaming services, according to studio executives. Paramount Motion Picture Group president Wyck Godfrey, IMAX Chief Marketing Officer JL Pomeroy and 20th Century Fox chief data strategist & head of media Julie Rieger spoke about the future of movies and marketing strategies at TheWrap’s annual media conference TheGrill, which took place at the SLS Hotel in Beverly Hills on Oct. 1 and Oct. 2. Subscribe to TheWrap's YouTube: http://bit.ly/TheWrapYTSub Subscribe to Our Newsletter: http://bit.ly/TheWrapNewsletter Twitter: http://bit.ly/TheWrapTwFollow Instagram: http://bit.ly/TheWrapIG Find us at www.TheWrap.com
