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Selling Through Content Filters on Twitter - Patrick Schwerdtfeger

86 views · Published 18 October 2009 · 2:51 · Indexed 20 September 2026

Channel: Orange County Real Estate: Patrick Schwerdtfeger · 2009 · Howto & Style

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http://www.SocialMediaVictories.com/

Patrick Schwerdtfeger discusses Twitter and how to sell stuff on that platform.  People don't like to be pointed to a sales page.  Instead, point them to a value-added "content filter" such as a webinar, conference call or video.  Then, while the content filter provides value for the audience, it can simultaneously do the selling for you.

This video was recorded on August 15, 2009 in Berkeley, CA.  It was part of a full-day workshop entitled Social Media Victories  Real Businesses, Real Campaigns, Real Results which focused on how entrepreneurs, small business owners and self-employed service professionals can leverage Twitter, LinkedIn, Facebook and YouTube to grow their businesses.

Patrick is the author of Webify Your Business  Internet Marketing Secrets for the Self-Employed (2009) as well as Make Yourself Useful  Marketing in the 21st Century (2008).  You can purchase the latest book on Amazon but you can also get it for free at the following website.

http://www.WebifyBook.com/

By subscribing, you will receive one chapter via email each week for a year.  You should know that the book also includes 6 chapters that are not in the email course and the book also has a step-by-step action guide at the end of each chapter.  The email course does not have those itemized to-do lists.

This video is about selling stuff without looking like a cheesy salesperson.  The idea is to always provide value, even when selling.  Content Filters are videos, conference calls or free webinars that can add value while selling the product or service.  Content filters are great tools to broker the sales process through a value-added filter.

Patrick is a sought-after professional speaker who has spoken in Canada, the United States, Europe and South America.  He speaks about leadership on todays social internet, small business marketing and the opportunities of our changing information economy.  Call 510-282-4115 to inquire about speaking fees and scheduling.

Patrick Schwerdtfeger, Champion of the Modern Entrepreneur

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