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"Building for Mobile Growth" with Andy Carvell (Phiture, ex-Soundcloud) 🚀

1,496 views · Published 27 June 2017 · 51:18 · Indexed 14 November 2026

Channel: Startupfood · 2017 · Science & Technology

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Let’s discuss mobile growth with an expert in the field! ⚔

In this video, Andy Carvell takes us through the technical foundations of an app that's built for growth, detailing the options and SDKs available to set up a strong tech stack that will provide levers for growth, including deep linking, A/B testing, marketing automation, monetization in your app & more 😘 ✅ 

After many years of developing console and mobile games - including the Nokia classic “Space Impact” - Andy went back to school to earn an MBA, specializing in Marketing Strategy. In 2012 he joined SoundCloud in Berlin to help the audio platform transition to mobile. 

Whilst leading a cross-functional, data-driven growth team at SoundCloud, Andy published the Mobile Growth Stack, widely adopted as an essential tool for marketers. Now, as a partner in Phiture, Andy consults clients on mobile growth topics, helping them to build and execute on a holistic mobile growth strategy 🔑💪

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