Look Who it Was Random video

GRAMMY CAMP w/ The Last Fall Director Matthew Cherry

544 views · Published 21 February 2012 · 2:29 · Indexed 23 September 2026

Channel: BlackTree TV · 2012 · Film & Animation

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BlackTree TV covered the GRAMMY Camp, formerly known as Grammy in the Schools on USC's campus.

Top music industry professionals discuss the realities of the music business and careers in music with more than 700 Los Angeles-area high school students at GRAMMY Camp® — Basic Training, a GRAMMY in the Schools® initiative of the GRAMMY Foundation with support from Ford Motor Company Fund and the Starkey Hearing Foundation. Additional funding is provided by Best Buy and Converse. GRAMMY Camp — Basic Training conducts a variety of workshops focusing on various fields in the music industry, utilizing the entire USC Thornton School of Music campus. 

Artist/Creative Participants include: Pepe Aguilar, current GRAMMY®-nominated singer/songwriter (Best Regional Mexican or Tejano Album); along with BC Jean, songwriter; Evan Bogart, GRAMMY-winning songwriter/producer; Warryn Campbell, multi-platinum and GRAMMY-winning producer; members of La Santa Cecilia, 2011 Latin GRAMMY-nominated group; Matthew Cherry, video director; Sarah Darling, songwriter/recording artist; Eman, songwriter/producer;  Roshon Fegan, artist/actor of Disney's "Shake It Up"; Miguel Gandleman, saxophonist; DJ Hapa, national brand director of Scratch DJ Academy; Manny Marroquin, GRAMMY-winning engineer; Rickey Minor, "The Tonight Show With Jay Leno" and former GRAMMY Awards telecast musical director; Kevin Ricard, percussionist; DJ Skee, Sirius/XM and KIIS-FM;  Anthony Valadez, KCRW DJ/entrepreneur; and Vince Wilburn Jr., producer/drummer.

Industry Professionals include: Diana Beas, head of licensing & Latin music for Secret Road Music Services; Didi Benami, singer/songwriter; Amanda Berman, senior director of A&R at EMI Music Publishing; Ryan Chisholm, Talent Manager, Bill Silva Entertainment; Scott Igoe, "Jimmy Kimmel Live!" music talent booker; Chad Greer, founder of Dirt Road Entertainment; Thornell Jones, Fortress Marketing; Kevin Korn, the Gorfaine/Schwartz Agency; Jasmine Marvin, general manager of My Block Records; Brandon Operchuck, USC director of performance venues; Neil Portnow, President/CEO of The Recording Academy®, the GRAMMY Foundation® and MusiCares®; Christopher Sampson, associate dean for the USC Thornton School of Music; Brian Vinikoor, head of marketing & new media Secret Road Music Services; Larry Wade, evp of The Writing Camp, LLC; and Monica Young, Blue Key Management.


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