Betsy Holden of McKinsey and Company talks about the changing world of marketing.
1,216 views · Published 4 March 2014 · 1:54 · Indexed 28 October 2026
Channel: Duke University - The Fuqua School of Business · 2014 · Education
Betsy Holden T'77, Senior Advisor McKinsey & Company and former CEO of Kraft shares insights about what has changed -- and what is unchanging -- about the future of marketing.
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