Look Who it Was Random video

The Publicists' World (Working In The Theatre #411)

1,409 views · Published 7 May 2012 · 59:27 · Indexed 29 October 2026

Channel: American Theatre Wing · 2012 · Entertainment

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Super-Publicists Adrian Bryan-Brown and Rick Miramontez talk with moderator Thomas Schumacher about the new world of theatre publicity as it relates to social media; whether or not there's such a thing as "bad" publicity; handling negative stories; shaping stories for the press and potential audiences; the value of using quotes in advertising; and critics and the preview process; and how audiences are influenced by social media and traditional reviews.

An acclaimed fixture on New York television and in the theatre community for 30 years, the American Theatre Wing's "Working in the Theatre" offers an unprecedented forum for the meeting of theatrical minds.

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