X PRIZE Foundation and BT 'Together'
3,342 views · Published 21 June 2008 · 3:42 · Indexed 24 October 2026
Channel: XPRIZE · 2008 · Nonprofits & Activism
Rather than becoming title sponsor for one particular prize, BT Global Services, a leading global communications company, headquartered in the UK, has chosen to sponsor the X PRIZE Foundation so that we can develop several prizes worth more than $300 million in a wide range of fields, all of which will ultimately benefit humanity, rather than the bottom line. Since the X PRIZE Foundation is arguably the only organization generating multiple prizes at this level, BT has chosen to sponsor us as a means of accelerating innovation across a number of categories. Whereas traditional sponsorships result in billboards and advertising, BT's sponsorship of the X PRIZE Foundation will result in breakthroughs that go down in history. www.biggerthinking.com
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