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The Woman Effect: Dana Theus at TEDxMassAveWomen

1,818 views · Published 6 February 2013 · 18:07 · Indexed 22 September 2026

Channel: TEDx Talks · 2013 · Education

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Dana is a research-based consultant, coach and advocate for women's leadership strategies that produce business results. Dana helps her clients access the power of gender-balanced leadership styles and personal power. She works with individual leaders, corporate clients and high-performance teams to help them master the dynamics of change and transformation in their lives and in their organizations.

Capitalizing on a 25-year business career in marketing/business development, strategic planning, leadership development and coaching Dana has worked for Fortune 100 companies, entrepreneurial startups, government and military agencies and non-profits. In launching her successful leadership blog she found her message of "In"Powerment resonating strongly with professional women and quickly established blogging relationships with strong women's blogs and websites. Her articles are featured and syndicated today on the National Journal,  Smartbrief on Leadership, Blogher, The Glass Hammer, Success in the City and Owning Pink and she's quickly gained warm receptions as a motivational speaker to women's groups. Dana's talk is about the importance of the Woman Effect: that a significant women's leadership presence in any organization instigates a healthier environment that generates greater productivity, profitability and sustainability.

In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)

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