SocialValues2007.m4v
368 views · Published 8 June 2010 · 1:31 · Indexed 21 September 2026
Channel: University of Oregon · 2010 · Science & Technology
University of Oregon marketing researchers have found that self-respect in 2007 has jumped higher in importance as a social value among Americans than in two previous surveys (1976 and 1986). Surprisingly, they found security has dropped dramatically as a desired social value. In this video, Lynn R. Kahle, professor of marketing, gives an overview of the study, which was published in the Journal of Advertising Research and led by his doctoral student Eda Gurel-Atay.
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