Did the Tiger Experiment Work?

1,113 views · Published 12 August 2014 · 2:42 · Indexed 26 October 2026

Channel: TYT Sports · 2014 · People & Blogs

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TYT Sports is proud to introduce Emmy award winning sportscaster, Craig Birnbach:

Remember the Tiger Woods commercial "I Am Tiger Woods"? (http://bit.ly/1r78RQT) The commercial showed a variety of kids, from all different backgrounds saying "I Am Tiger Woods". The sport of golf was primarily dominated by white men before the Golf ratings went through the roof when Tiger was winning major tournaments regularly, but injuries have taken their toll on the once best golfer in the world. The ratings are directly correlated to Tiger's fall, dropping nearly 30%. 

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Craig Birnbach is the KATU Sports Director. Before joining the KATU sports team in 2007, he spent seven years as a sports anchor at WCSC in Charleston, S.C. While in Charleston, he won Associated Press awards for his coverage of the Clemson vs. South Carolina rivalry football game and the Cooper River Bridge Run. Craig’s assignments in Charleston included covering SEC and ACC football, The Masters and the Daytona 500.
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