AIDS-Free World
1,026 views · Published 25 March 2011 · 0:16 · Indexed 30 September 2026
Channel: Free Range · 2011 · Nonprofits & Activism
This silent video message from AIDS-Free World beamed across New York's Times Square once every hour on a 520-square-foot Jumbotron every day throughout November and December 2010. 30 years into this pandemic, Free Range Studios wanted to create a simple yet arresting message that is hard hitting and thought-provoking. Minority and under-served populations fare the worst in dealing with the effects of this virus. Shining a light on the discriminatory aspect of the issue begins a critical battle in the long war to defeat HIV/AIDS. Free Range A Brand and Innovation Studio on a Mission. Advertising that empowers. Experiences that engage millions. Innovative design that changes lives. www.freerange.com
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