2011 J.W. Graham Medal Seminar -- 'Disrupting the software industry in 5 not-so-easy steps'
228 views · Published 7 June 2013 · 1:04:38 · Indexed 1 November 2026
Channel: uwaterloo · 2013 · Education
2011 J.W. Graham Medallist Zack Urlocker presents 'Disrupting the software industry in 5 not-so-easy steps' at the University of Waterloo. Every now and then there's a dramatic change in technology that enables new companies to emerge as leaders in categories that didn't previously exist. Using examples over the last several decades, Mr. Urlocker will present a framework for understanding a model of disruptive innovation and its impact on the software industry. Zack Urlocker has worked for twenty years in the software industry and has held executive positions in engineering and marketing at a range of enterprise software companies. He is a frequent speaker on using open source technology for competitive advantage.
