How Zumba's Founders Turned A Concept Into A Phenomenon

1,833 views · Published 23 July 2018 · 2:24 · Indexed 4 November 2026

Channel: CNBC Make It · 2018 · News & Politics

Watch on YouTube

“When we first started out with a Handycam on the beach and no money, we never expected Zumba to get so big,” Zumba Fitness CEO Alberto Perlman says.
» Subscribe to CNBC Make It.: http://cnb.cx/2kxl2rf

About CNBC Make It.: CNBC Make It. is a new section of CNBC dedicated to making you smarter about managing your business, career, and money.

Connect with CNBC Make It. Online
Get the latest updates: http://www.cnbc.com/make-it
Find CNBC Make It. on Facebook: http://cnb.cx/LikeCNBCMakeIt 
Find CNBC Make It. on Twitter: http://cnb.cx/FollowCNBCMakeIt 
Find CNBC Make It. on Instagram: http://bit.ly/InstagramCNBCMakeIt

#CNBC
#CNBCMakeIt
#HowIBuiltThis

More from this channel