Josep Valor: Change of Tune for Music Industry
382 views · Published 15 September 2010 · 5:55 · Indexed 2 October 2026
Channel: IESE Business School · 2010 · Education
IESE Prof. Josep Valor highlights the main challenges facing companies in the music industry today. He looks at how to maximize on profit from live events, how to adapt to digital distribution, and how to monetize downloads.
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