The Importance of Localization in Latin America
308 views · Published 11 January 2013 · 3:44 · Indexed 24 October 2026
Channel: IESE Business School · 2013 · Education
Being in a business sector that has a direct impact on people's lives, such as utilities, brings great opportunities but also great responsibilities: You need to respect local cultures and local talent, says Gas Natural Fenosa's Managing Director for Latin America. Above all, adds the CEO of Siemens Brazil, you always have to adapt to local dynamics, understanding what is right and wrong in each context.
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