The Many Olympic Values
379 views · Published 20 December 2012 · 3:07 · Indexed 10 November 2026
Channel: IESE Business School · 2012 · Education
The Olympic Games can enhance a country's self-esteem, improve its image in the eyes of the world and contribute to a sense of unity among its people. The Games, for example, gave China a lot more self-confidence about its place in the world. When it comes to sponsorship, the International Olympic Committee insists that sponsors not only give money but also share the Olympic values and ethical principles.
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