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Tommy Davidson on 'the value of black folks' at The Greatest Movie Ever Sold

882 views · Published 3 May 2011 · 3:30 · Indexed 10 November 2026

Channel: BlackTree TV · 2011 · Entertainment

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[BlackTree TV - Los Angeles]  BlackTree TV catches up with Mr. Tommy Davidson on the red carpet for the movie The Greatest Movie Ever Sold.  Tommy explains why black people are the greatest consumers of brands in The Greatest Movie Ever Sold, and how the community should leverage it's brand equity.

Boundary-pushing Oscar®-nominated filmmaker Morgan Spurlock explores the world of product placement, marketing and advertising in POM Wonderful Presents: The Greatest Movie Ever Sold, a film that was fully financed through product placement from various brands, all of which are integrated transparently into the film.
While using brands in film promotion is not new for Hollywood, it certainly is new territory for the documentary format. Spurlock exploits the phenomenon to new heights, with everything from branded pizza boxes and in-flight film promotions to branded-everything in-film.
With humor and insight, POM Wonderful Presents: The Greatest Movie Ever Sold unmasks the marketing process to bring audiences behind closed doors directly into the pitch meetings and marketing presentations which ultimately inform our everyday entertainment decisions. Sponsors were provided with brand category exclusivity. The brands that agreed to sponsor the film placed Spurlock front and center in their brand campaigns and advertisements, both on and off-line. Partners have the unique right to promote themselves in association with Spurlock and the film as "The Greatest." The agreements also stipulate that Spurlock maintains creative control of the film's content and final edit.
POM Wonderful Presents: The Greatest Movie Ever Sold is directed by Morgan Spurlock, written by Spurlock and Jeremy Chilnick, and produced by Spurlock, Chilnick and Abbie Hurewitz through Spurlock's production company, Warrior Poets, along with Snoot Entertainment's Keith Calder and Jessica Wu, who produced.

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Segment Journalist    Jamaal Finkley

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Blacktree is at all the hottest events on the planet (award shows, movie premieres and press junkets, fashion shows, etc.) and now BLACKTREE ON TV brings stars to YOU on Soul of the South! Watch Full episodes below, and tune in!

WEEKDAYS | 5:30 – 6:00pm, 1-1:30am WEEKENDS | 5 – 6:00pm Sat & Sun (CST)

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Subscribe to our channel http://goo.gl/lVN14
Log onto our stream at http://goo.gl/74Ama
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