Design is a persuasion tool. Use carefully.[Episode 8]
1,987 views · Published 4 January 2016 · 6:31 · Indexed 23 September 2026
Channel: Flux Academy · 2016 · People & Blogs
Part of our work as designers is to persuade the audience or users of our designs to do stuff. It might be a simple task such as filling in their name & email or persuading them to buy into the product or brand. To do that effectively, we have to understand how people make decisions, and how to influence those decisions. The result is that design can become a very powerful persuasion tool, and we have to consider carefully who we give this power to. To learn more about persuasion, check out the book mentioned in the video: Influence: The Psychology of Persuasion http://amzn.to/1kEyMgj - Get new videos weekly to your inbox: http://www.fluxvlog.com - Hit me up to Twitter: http://twitter.com/ransegall - Follow on Instagram: https://www.instagram.com/ransegall/ PS - the link to amazon is affiliated, so if you get the book I get a commission, but I wouldn't share it if I didn't read it myself and thought it's worth your time.
