Look Who it Was Random video

Design is a persuasion tool. Use carefully.[Episode 8]

1,988 views · Published 4 January 2016 · 6:31 · Indexed 20 October 2026

Channel: Flux Academy · 2016 · People & Blogs

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Part of our work as designers is to persuade the audience or users of our designs to do stuff. It might be a simple task such as filling in their name & email or persuading them to buy into the product or brand. 
To do that effectively, we have to understand how people make decisions, and how to influence those decisions. The result is that design can become a very powerful persuasion tool, and we have to consider carefully who we give this power to.

To learn more about persuasion, check out the book mentioned in the video:
Influence: The Psychology of Persuasion
http://amzn.to/1kEyMgj

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PS - the link to amazon is affiliated, so if you get the book I get a commission, but I wouldn't share it if I didn't read it myself and thought it's worth your time.

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