Look Who it Was Random video

Karin Langeveld - Trapped in Suburbia

417 views · Published 12 March 2014 · 23:30 · Indexed 24 October 2026

Channel: FESPA · 2014 · Science & Technology

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FESPA Global Summit 2014

Register for next year here: http://www.fespa.com/news/industry-news/global-summit-2014-underway.html

Find out more about the speaker here: http://www.fespa.com/globalsummit/en/the-speakers.html

Design is at first an art of dealing with people; it focusses on human interaction and engaging your audience. Don't expect them to sit back and relax, take them on a graphic journey and surprise them. Sometimes make them feel uncomfortable, maybe make them smile. But always try to open up the senses and set them out to seek and explore. Your audience is not just a target group, they are part of the design elements and we strive to immerse them in narrative design. We see ourselves as storytellers, critical design thinkers and strategists who are aiming to create valuable and tangible experiences for people. 
There is a Chinese saying; Tell me and I'll forget; show me and I may remember, involve me and I'll understand.

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