STORYBOARD- IPL Brand Valuation Report, Duff & Phelps

1,102 views · Published 11 August 2018 · 10:01 · Indexed 1 November 2026

Channel: CNBC-TV18 · 2018 · People & Blogs

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For more than a decade, the Indian Premier League has kept India’s cricket obsessed masses hooked.  The shorter T20 format, peppered with the glitter and glamour of Bollywood has seen brand IPL grow in stature despite being marred by controversies over spot-fixing and illegal betting in the past. With the broadcasting and digital rights of IPL being awarded to Star India for a whopping 16,347 cror

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