91mobiles Consumer Insights Study 2018: the smartphone brands India loves

4,337 views · Published 7 December 2018 · 5:18 · Indexed 28 September 2026

Channel: 91mobiles · 2018 · Science & Technology

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91mobiles Consumer Insights Study 2018: the smartphone brands India loves

Objective
With this survey on smartphone ownership, we wanted to get an idea on the following:

The way user preferences are evolving
Common issues faced by smartphone users
How satisfied users are with their current devices
Demographics
Since the survey was conducted online, the demographics of the respondents would be as follows:

Online savvy
Young, estimated to be in the age group of 18-30
Primarily male
Enthusiastic about smartphones
Note: as per the survey data, almost 50 percent of the respondents have owned their smartphones for over a year
Survey methodology
The survey was conducted via a Google form, which was shared via 91mobiles’ social channels
For analysing the data, we’ve only considered smartphone brands which got more than 100 entries, which explains the exclusion of some brands from our analysis

For questions and queries you can connect with me on Twitter: @keshavkhera, Instagram: @kherakeshav



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