UEFA Champions Leage: A Winning Strategy
653 views · Published 15 June 2010 · 10:45 · Indexed 25 September 2026
Channel: IESE Business School · 2010 · Education
The UEFA Champions League has one of the fastest-growing audiences of any major sporting event, attracting millions of viewers around the world. IESE's Center for Sport Business Management recently hosted a forum for sport companies, players and the media to understand the keys behind UEFA's success. David Taylor, CEO of UEFA Events, explains the format, branding and sponsorship of this major league event.
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