Look Who it Was Random video

TEDxByronBay - Leela Cosgrove - The Identity Principle

3,593 views · Published 11 August 2010 · 15:31 · Indexed 21 September 2026

Channel: TEDx Talks · 2010 · Nonprofits & Activism

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Five years ago, Leela Cosgrove was just another office drone working temporary admin jobs to make ends meet. After being plucked from obscurity and apprenticed to a self-made millionaire, she founded Business Writers Anonymous and established herself as Australia's #1 Information Product Specialist. She's known as "the chick who can monetise anything".

Over the last 5 years, Leela has worked with some of the biggest names on the Australian and US speaking circuits, producing more than 100 products across several industries that have created in excess of $5Milllion in value for her clients. In 2009, she increased her own business by 400% in the middle of the Global Financial Crisis.

Leela's mission is to unleash an army of authentic and congruent next generation Rockstars to wreak havoc and turn the speaking and business development 

TEDx = independently organized event.

In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized

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