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How Seattle Sounders Are Re-Imagining the Sports Biz

2,113 views · Published 15 October 2013 · 1:49 · Indexed 22 September 2026

Channel: Bloomberg Originals · 2013 · News & Politics

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Oct. 15 (Bloomberg) --- Tonight on "C-Suite," host Jeffrey Hayzlett travels to Seattle, Washington home to some of the biggest brands in business -- Microsoft, Boeing and Starbucks. But Hayzlett is interested in one of the city's newest editions -- The Seattle Sounders, a team that only joined Major League Soccer four years ago. The Sounders fill 45,000 seats every home game. That's double the attendance of the next best MLS team. How do they do it? Majority owner and Hollywood executive Joe Roth says the answer lies in the hands of their fans. "C-Suite with Jeffrey Hayzlett" airs tonight on Bloomberg Television at 9:30pm Eastern and Pacific.  (Source: Bloomberg)

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