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Tiffany’s Opens a Pop-Up Shop at Rockefeller Center in NYC | Robb Report

1,833 views · Published 25 July 2018 · 1:04 · Indexed 6 November 2026

Channel: Robb Report · 2018 · Entertainment

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Tiffany & Co. has launched a new pop-up in Rockefeller Center where shoppers can add monograms, messages, symbols, and sketches to a range of jewelry items. Called “Make It My Tiffany,” the space is the iconic American brand’s first shop to debut a specially designed personalization space.
 
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The Make it My Tiffany pop-up is the 181-year-old brand’s most recent endeavor to appeal to younger generations. (The recent launch of its Paper Flowers collection was accompanied by an exceedingly Instagram-friendly campaign in New York.) Select yellow taxi cabs and subway stations were painted the house’s trademark blue, buckets of handmade paper flowers were doled out on the streets, and a handful of branded coffee carts served up complimentary pastries and espresso, encouraging New Yorkers to take an Audrey Hepburn–style pause outside a shop window (à la Breakfast at Tiffany’s).
 
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