Drive Episode 3: Bobby Kim on Building Commerce with Community | The Business of Fashion

3,549 views · Published 3 October 2018 · 44:43 · Indexed 25 September 2026

Channel: The Business of Fashion · 2018 · Entertainment

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In episode three of Drive, delivered by DHL, Bobby Kim, the entrepreneur who spearheaded the community-meets-commerce model with his early streetwear sensation, The Hundreds, discusses why the essence of branding is saying “no”.

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