Holiday Shopping Outlook - Ohio Means Business
852 views · Published 24 November 2010 · 5:43 · Indexed 4 October 2026
Channel: Fisher College of Business · 2010 · Education
Shashi Matta, assistant professor of marketing at Ohio State University's Fisher College of Business, talks about the latest advertising and promotion strategies used by retailers during the holidays, their effectiveness and impact on consumer behavior. Ohio Means Business is a bi-weekly television show produced by Ohio News Network (ONN) in partnership with The Ohio State University and Fisher College of Business. http://fisher.osu.edu
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