Mercedes Benz Build a GLA on Instagram with Mo Osunbor and Chris Philips from Razorfish
1,696 views · Published 7 May 2015 · 3:18 · Indexed 28 October 2026
Channel: The One Club for Creativity · 2015 · Nonprofits & Activism
Watch Mo Osunbor and Chris Philips from Razorfish talk about their award winning work at 2015 Creative Week. Taking advantage of the recently added "tagging" functionality on Instagram, we allowed consumers to pick colors, wheels, roof and grill of their new GLA, then gave them a quote to take to a nearby dealer. How? By hacking the platform and creating hundreds of linked accounts, along with thousands of images representing all customizable options.
