”卖萌“的故事：从表情包到超级IP | 辉 毛 | TEDxXinjiekou
222 views · Published 15 November 2017 · 14:58 · Indexed 23 September 2026
Channel: TEDx Talks · 2017 · Nonprofits & Activism
1982年，一位名叫Scott Fahlman的科学家在一封给自己的EMAIL中创造了:) 微笑的符号，开启了一个“卖萌”的时代。当网络时代来临的时候，我们对于情感表达的需求，和动漫形象相结合，诞生出表情包与超级IP。毛辉，资深品牌营销策划人、Line Friends 中国区合作伙伴，揭示布朗熊和可妮兔的如何通过自我强化，“让沟通更加可爱”。 毛辉，资深品牌营销策划人，北京大学硕士。现为南京环亚凯瑟琳广场总经理，Line Friends中国区合作伙伴，2016年将Line Friends品牌引入南京。曾任梅赛德斯-奔驰品牌销售与市场经理、法拉利玛莎拉蒂品牌中国地区销售经理，在品牌营销策划领域拥有丰富的经验。 This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx
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