The Cockroach of Mass Media: Why Radio Has Survived
3,394 views · Published 13 May 2014 · 3:00 · Indexed 30 September 2026
Channel: Bloomberg Originals · 2014 · News & Politics
May 13 (Bloomberg) -- Is the death of radio greatly overstated? Despite the massive disruption in the music industry from iPods and Pandora, more Americans than ever are tuning into good old radio. But the very ways that players like Clear Channel have kept up their audience threaten to undermine their ad revenue and future. Bob Pittman, chief executive officer of Clear Channel, and Amanda Richman, president of Starcom USA, explain why the industry just won't die to Bloomberg's Cristina Alesci. -- Subscribe to Bloomberg on YouTube: http://www.youtube.com/Bloomberg Bloomberg Television offers extensive coverage and analysis of international business news and stories of global importance. It is available in more than 310 million households worldwide and reaches the most affluent and influential viewers in terms of household income, asset value and education levels. With production hubs in London, New York and Hong Kong, the network provides 24-hour continuous coverage of the people, companies and ideas that move the markets.
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