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Sales Training - Jeffrey Gitomer Answers a Question on Union Workforces

1,648 views · Published 23 July 2012 · 0:55 · Indexed 21 September 2026

Channel: Jeffrey Gitomer's Sales Training Channel · 2012 · People & Blogs

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Jeffrey,

Our credit union has a union workforce. Would you have suggestions beyond pay for professional motivation techniques in the financial industry where sales are very competitive and consumers change their minds because loyalty is decreasing?

-Sharon


Sharon,

That's way too much of a question. But the bottom line is you have to provide education as incentive. If you have an educational opportunity then the people, union or non-union, will have some kind of an idea why they should do this. The best place to have these educational meetings is at your existing customer's places of business so that all the people can understand why the customer bought from you, why the customer banks with you, why the customer depends on you for financing. Once you do that you will have insight and workers that are willing, or eager, to go to work.

Best Regards,
Jeffrey





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