Michael Levine: The Meaning of Sustainable Branding

737 views · Published 8 October 2009 · 3:42 · Indexed 20 September 2026

Channel: Carnegie Council for Ethics in International Affairs · 2009 · News & Politics

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Signing onto sustainability principles are less the issue than the successful integration of these principles into daily operations, says Levine of Epstein, Becker, & Green. The important consideration for companies, he says, is "Are you prepared to address sub-standard conditions?"

This was part of the Carnegie Council event "Sustainable Branding: A U.S.-Japan Corporate Dialogue" that took place on September 17, 2009.

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