Look Who it Was Random video

1960s woolwear promotion deals with a fashion dilemma

964 views · Published 25 January 2017 · 0:34 · Indexed 8 November 2026

Channel: BFI · 2017 · Film & Animation

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Escape into the kaleidoscopic world of 1960s fashion, where poodles and their glamorous owners sport matching hand-knitted outfits.

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Watch the full film on BFI Player: 
http://player.bfi.org.uk/film/watch-wake-up-to-wool-1967

Take a trip into the kaleidoscopic world of 1960s fashion, where poodles and their glamorous owners sport matching outfits. In Wake up to Wool fashion conscious Judy faces a dilemma as her housekeeping money just won't stretch to buy the clothes she wants – and her social calendar is filling up fast. A trip to John Lewis's wool department yields a solution – for both her wardrobe and her marriage.
 
As well as fulfilling the sponsor's remit to promote the use of wool, this inventive 1960s curio conveys something of the contemporary styles and attitudes. It also offers some knitting tips, should you wish to hone your skills.

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