The Ripple Effect - Episode 1: Undeterred

1,436 views · Published 28 July 2012 · 1:48 · Indexed 30 October 2026

Channel: DICK'S · 2012 · Sports

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Sometimes moments in sports, even seemingly minor ones, send ripples that grow in magnitude in the lives of fans. One home run can make a fan for life, and set a little boy on course into a passion or career. One mid-season trade can shift a young fan's allegiance from his hometown team to a city across the country - his devout fandom can then give him entree to an entirely new world. In the Ripple Effect, a weekly animated video series, we will draw from a sports event of the last week, then plot out the major, life changing (in a positive way) moments that follow as a result of that event. We'll animate the key moments of that life, and create the fictional future of one fan based around a current news story's impact.

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