Cyber Monday to out-sell Black Friday? |#GME

322 views · Published 26 November 2018 · 2:46 · Indexed 5 October 2026

Channel: euronews · 2018 · News & Politics

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traditionally Black Friday is the day when shoppers abandon their inhibitions, head to the high street and pick a fight with a stranger over a new TV.
But the yearly sale has never really gripped Europe the way it has taken hold across the Atlantic.
However, still hungry for a bargain, Christmas deal hunters are heading online for their discounts on a day now dubbed cyber Monday.
To shed more light on this modern phenomenon brand management expert Fergus Hay of creative agency Leagas Delaney joins me.

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