First Movers: Max Schor

31 views · Published 3 February 2015 · 2:03 · Indexed 3 October 2026

Channel: The Aspen Institute · 2015 · News & Politics

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Established in 2009 by the Business and Society Program, the First Movers Fellowship is designed for exceptional business innovators who are integrating profitability and social value in their companies. The Fellowship meets a growing need for values-based business leaders who understand the interdependency of business success and the long-term health of society. Listed below are the 2009 Fellows, the inaugural class of First Movers.

Max Schorr, Co-Founder and Community Director, GOOD. GOOD is an integrated media company for people who want to live well and do good. Based in Los Angeles, GOOD launched with a print magazine in the fall of 2006. As a co-founder, Max helped develop the editorial vision, business plan, and the innovative Choose GOOD Campaign, where magazine subscribers direct the entire subscription fee to the non-profit organization of their choice. Through this partnership model, GOOD has raised over $1 million for partner non-profit organizations, including Ashoka, Kiva, NRDC, Slow Food, and Teach For America. Named one of the hottest magazine launches of 2006 by Media Industry Newsletter, GOOD has won four Folio: Magazine awards in 2008 and has been nominated for three ASME National Magazine Awards. Building off the success of the magazine, GOOD has expanded as an integrated platform of web, video, and live events. In 2007, Max was named a Next Generation Leader by the American Cancer Society, and he is a member of the Japan Society's Innovators' Network. Prior to GOOD, he worked as a teacher and administrator at the Math and Science for Minority Students program at Phillips Academy in Andover, MA. Max is a graduate of the College of Social Studies at Wesleyan University.

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