Showing an image with a desired outcome increases signups by 89%
699 views · Published 24 October 2014 · 1:02 · Indexed 20 September 2026
Channel: Wishpond · 2014 · Howto & Style
Prospective home sellers can register to post their home listings with Makelaarsland. Registering is a three-step process and if help is needed there’s a “help” option to the right of the form. Hypothesis: Makelaarsland wanted to see if more people would sign up if a different image was used in the help section. Results: Changing the picture from a smiling female to a male placing a “sold” sticker on a “for sale” sign increased signups by 89%. What these split test results mean: The second picture worked well because it showed prospective clients the desired outcome. It conveys the message, “if you sign up with us, you will sell your home.” Persuasion tactics when used in the right place will help sell your product. You just need to find the one that works best for you. Source: https://vwo.com/blog/image-ab-test-increases-lead-generation/#TOBQhTuj8RFyXXv7.99%20