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Mobile marketing campaigns: how to do it right - by Grégoire Mercier, CEO of Addict Mobile

1,476 views · Published 9 June 2016 · 1:01:08 · Indexed 21 September 2026

Channel: Startupfood · 2016 · Science & Technology

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If you want to reach people, find them on their mobile devices! Consumers are tied to them and the number of smartphone users around the world continues to increase every year. 

It can be hard to keep up with the constant technology changes, as there are new mobile devices coming out – with each of them having its own operating system and unique set of apps and features. With all this variation and uncertainty, how then can startups optimize their mobile marketing strategy?  

During this 45 min. workshop, Grégoire Mercier will share is experience on how to start a mobile marketing campaign: 

• When to start,

• What is at stake from a technical aspect,

• What is the budget and how to set up a media strategy 
campaign, 

• Follow-up: which metrics to look after, which decision should you make according to the metrics. 


You can find the slides here:  http://www.slideshare.net/_TheFamily/mobile-marketing-campaigns-how-to-do-it-right-by-grgoire-mercier

By Grégoire Mercier, Founder and CEO of Addict Mobile, a research-driven startup dedicated to mobile advertising technologies and services. 

Grégoire worked on 100+ apps, helping companies to improve their monetization and user acquisition strategies.

At TheFamily, we believe that anyone can become a great entrepreneur. Find more info here: http://www.thefamily.co/

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