Look Who it Was Random video

NewTek TriCaster and VANS

1,123 views · Published 20 March 2014 · 2:30 · Indexed 25 October 2026

Channel: NewTek · 2014 · People & Blogs

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Shoe and apparel brand Vans' marketing team had two objectives for their largest event in Europe 'Downtown Showdown' Skateboarding Competition.

1. Get customers to Paris and immerse them in this skateboarding  event
2. Engage with the community digitally in other parts of the world.

The live streaming specialists, 3XScreen Media captured  skateboarding brand Van's, using NewTek TriCasters, 3Play instant replay and LiveText graphics and broadcast the event on multi-platforms.

The workflow for the Downtown Showdown consisted of 12 cameras, all feeding back to an on-site production studio which housed a TriCaster 850 and a TriCaster 855, plus a NewTek 3Play system for instant slo-mo's, replays and highlights, plus NewTek LiveText for graphics. 

The slow motion element provided by 3Play delivered viewers with multiple angles of the same action, and gave the production team some breathing space, since they could create a playlist to play out between events while they were preparing for the next lot of live footage. To learn more about these products visit: https://www.newtek.com/

Read the story at http://uk.newtek.com/solutions/customer-stories/off-the-wall-with-vans.html

 
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