The New York Times, AI and long term engagement
568 views · Published 24 July 2017 · 21:34 · Indexed 20 September 2026
Channel: VentureBeat · 2017 · Science & Technology
A conversation with Nick Rockwell, CTO, New York Times, and Blaise Zerega, Editor In Chief of VentureBeat. The U.S. election and aftermath generated a significant amount of traffic for the venerated NYT, yet readers can take three to five years to evolve from casual reader to subscriber. Rockwell will share how the company is using AI, analytics, and machine learning to boost engagement and optimize personalization strategies to increase users' LTV – and ensure temporary increases don't stay that way.
