Hum Log: Govt wants to make handloom a 'cool' trend

1,845 views · Published 14 August 2016 · 19:40 · Indexed 4 November 2026

Channel: NDTV India · 2016 · News & Politics

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On Hum Log, a review of how the government is making attempts to revive India's handloom industry. Will making it a part of mainstream fashion bring it some value add? Minister Smriti Irani's social media hashtag #WearHandloom became quite a hit and was trending on Twitter. However do we still have a lot to do before the handloom industry gets to come on par with branded fabrics? We discuss. (Audio in Hindi)
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