“The Dos and Don'ts of App Store Optimization” by Dora Nikolova, Growth @Here ⚡️

2,648 views · Published 17 July 2017 · 52:49 · Indexed 24 October 2026

Channel: Startupfood · 2017 · Science & Technology

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By Dora Nikolova, Growth Marketing Manager at HERE
https://www.linkedin.com/in/dora-nikolova-23623a22/

You can find the slides here: http://bit.ly/2txrSOF

Everyone’s launching their own app nowadays...But just launching on the App Store is not nearly enough, right? 😈 

1/ You need to pass through verification by Apple regarding the quality of your app 
2/ How can you make sure yours will reach the sky? 

There are dos and don’ts that you should master if you want people to download your great product! 

HERE enables people, enterprises, and cities to harness the power of location, with more than 10k employees all over the world. The “Here WeGo” mapping app has been downloaded tens of millions of times...and Dora knows how they optimize it! 

At TheFamily, we believe that anyone can become a great entrepreneur. Find more info here: http://www.thefamily.co/

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