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American Express has it's own Adpocalypse Situation Going On | What's Your Thoughts?

756 views · Published 13 June 2017 · 9:44 · Indexed 8 November 2026

Channel: Rules For Rebels · 2017 · Howto & Style

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I thought this story would be interesting to discuss as it comes on the heels of the whole Adpocalypse thing that went down with advertisers boycotting or at least claiming they were going to boycott Youtube advertising as they were unhappy with some of the content their ads were being run next to.

This story I thought was relevant and wanted to discuss today was about an advertising controversey involving the New York Public Theatre and it's performance of Shakespear in the park.

They are doing Julius Ceasar, however instead of using the traditional characters they chose to use characters which looked like and were meant to be Donald Trump and his wife. 

This understandably upset some people who Tweeted and commented on social media about this being tasteless and not really appropriate. 

In response Bank of America and several other advertisers pulled their sponsorships. Initially American Express said they were going to continue to support the theatre, but did Tweet out that the money they sponsored the theatre with wasn't used to put on this play. As we all know when you donate money it all goes to the organization, you don't really get to pick and choose what they spend your money on but none the less American Express trying to play both sides essentially said were going to fund them, but to anyone who's mad about it rest assured our sponsorship didn't sponsor this play that made you mad.

Well that's where things stood at the time I made this video. I have read however that between the time I initially recorded this video and now American Express has finally pulled their funding, and tried to scrub any trace that they ever funded this public theatre from their website.

I was just curious what your guys take is on these issues? What are your thoughts on advertisers trying to boycott Youtube? What are your thoughts on this story? Curious to hear your thoughts not only as consumers but as business owners yourselves as well? Drop a comment below...

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