Why This Market and Not That One?
151 views · Published 6 November 2013 · 2:59 · Indexed 12 November 2026
Channel: IESE Business School · 2013 · Education
Before jumping into a new or emerging market, ask yourself why: Is your mind-set right? Don't go in under false assumptions, and recruit local talent early on, recommends Surinderdeep Singh, General Manager of Shell Marine Products. He also shares tips on how to use scenario planning effectively: Develop a road map that works for your business, and always invite outside input. Surinderdeep Singh, General Manager of Shell Marine Products, is among the speakers at IESE's Global Alumni Reunion 2013 http://www.iese.edu/globalalumnireunion/2013 Follow the Global Alumni Reunion at: https://twitter.com/iesealumni #IESEGAR
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