Look Who it Was Random video

Avoid These Cold-Emailing Mistakes

2,096 views · Published 19 July 2018 · 2:12 · Indexed 29 October 2026

Channel: CNBC Make It · 2018 · News & Politics

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Alex Banayan, the author of "The Third Door," shares the email mistakes you want to avoid when reaching to people for the first time. Banayan has successful interviewed business leaders like Bill Gates and Larry Page.

In his quest to uncover how the world’s most successful people launched their careers, which he recounts in his book “The Third Door,” Banayan made a number of cold email blunders.

His first mistake? Sending Ferriss’ assistant a total of 31 messages, some of which were nine paragraphs long.

Though Banayan eventually secured a phone interview with the bestselling author and entrepreneur, it was largely because Ferris wanted to know “what the hell” was wrong with him. Suffice to say, the discussion didn’t go as Banayan had planned.
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Avoid These Cold-Emailing Mistakes | CNBC Make It.

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