Email Marketing Strategies - List segmentation: should you be using it?
81 views · Published 13 November 2012 · 2:48 · Indexed 19 October 2026
Channel: Rocky Tapscott · 2012 · Howto & Style
In this email marketing strategies video from http://emailalchemy.net you'll learn what you should know about list segmentation when you are testing and tweaking your email marketing campaigns. By segmenting your prospects and customers and having them subscribe to different lists based on their interests and needs, you will be able to send very targeted messages to each reader, giving you what Dan Kennedy calls 'Message to market match'. By sending the right message, to the right person, at the right time, based on what your readers have told you is important to them, you significantly increase your chances of making a sale. Many email programs allow people to be moved from one list to another simply by having them click on a link. Others need people to manually subscribe to a new list, and when they do, they can automatically be removed from another list if required. Segmenting your lists is one of the easiest ways go grow your sales, because you can offer people exactly what they want, meaning they are much more likely to buy from you than if you swing blindly and offer the same products and services to everybody. Get in touch here https://localwebsolutions.com and let me know if you'd like more info
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