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So You Wanna Start an Online Magazine or Media Company? An Inside Look at Vlad TV from DJ Vlad

1,943 views · Published 4 April 2018 · 13:16 · Indexed 26 October 2026

Channel: Rules For Rebels · 2018 · Howto & Style

Interview with DJ Vlad about Running VladTV Media Company
https://www.youtube.com/watch?v=nxWexPVvwak

I thought this interview may be of interest to you guys. I know from talking to many of you, that many of you guys have an interest in starting a blog, an online magazine, Youtube Channel, or even a media company which focuses on some niche your interested in whether that be music, movies, sports, diets, fitness, or a number of other things.

On my drive home today I was listening to an interview from DJ Vlad of Vlad Tv. I subscribe to his Youtube Channel and occasionally watch his interviews on Youtube with hip hop artists. I think the way he does interviews in a more personal fashion as opposed to just talking about the next album is different and interesting and sets him apart from other sites.

Anyhow, I never knew that much about him and actually had never visited his site, my exposure to him was all on Youtube. Well I happenned to see an interview he did on the Breakfast Club on Hot97 where he talked about running Vlad TV.

In the interview he touched on things like why his site was successful when so many others aren't. He attributed it to his tech background and the tech behind the site. He says they are more a tech company than a media company. Something I didn't know about him was prior to getting involved in music he was working with companies like Microsoft and even ran a tech staffing company.

He also touched on things like paying for content, how a site like his is monetized, etc, etc, etc.

One of the most interesting things about the interview was when DJ Envy asked him about putting his content on Youtube and not just on his own platform. He asked if that kind of cannibalizes views and money by sharing it there.

I thought he had a great analogy with content distribution. He said while he makes the most money from his site, Youtube is a huge audience. He also said content lives on Youtube forever which is so true. It's doubtful people are gonna watch 2 year old content on VladTV, however they will stumble upon it and watch it on Youtube.

He talked about how he first posts content to his own site, and then 2-3 days later puts it on Youtube. It gets him in front of a different audience and the content remains up there and gets watched forever.

He also made a great analogy where he compared his content to movies. He said a movie hits theatres, then it goes to dollar theatres, then it goes to Redbox, then Netflix, and eventually its played for free on tv, and those involved in creating the movie or show continue to get paid royalties.

He said in the same way movies get distributed with people taking a cut at every step along the way he said his content is no different, he first monetizes it on his site where he earns the most from views and watch time, but then puts it on Youtube where he earns as well and continues to earn forever on that content.

Anyhow, I found the interview to be a fascinating sneak peak inside a media company and a content company and a website. I thought you guys would find it interesting above. If you want to watch the full interview the link is above at the top of this video.

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