Comeback Company: Domino's Pizza (6/21/13)

683 views · Published 24 June 2013 · 3:19 · Indexed 25 October 2026

Channel: Nightly Business Report · 2013 · Education

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In 2009, Domino's ranked on the bottom of a consumer survey on pizza test preferences. These days, the pizza chain has figured out what its customers want -- and is at the top of the pizza rankings. In this report for NBR, Jackie DeAngelis looks at how the company turned things around.

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