Relevance | Andrea Coville | Talks at Google
1,709 views · Published 23 June 2014 · 40:32 · Indexed 29 October 2026
Channel: Talks at Google · 2014 · Education
On June 17, 2014, Andrea Coville, CEO of Brodeur Partners, visited Google's Cambridge, MA office to discuss her book, Relevance: The Power to Change Minds and Behavior and Stay Ahead of the Competition. Organizations spend billions of dollars annually in an attempt to win customers, move products, and enhance their brand image. However, according to Ms. Coville, many of these efforts are missing an essential element: relevance. She draws on original research and two decades of experience to offer organizations a road-tested plan for creating highly relevant messages that shift attitudes and—most importantly—consumer behavior. As CEO, Andrea Coville has diversified Brodeur Partners from a PR firm specializing in technology to a multidisciplinary communications agency focusing on full-service communications, digital strategies, social change, and business consulting. Her passions include social issues that advance the well-being of children.
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