CAP'N CRUNCH'S® | BLUEBERRY PANCAKE CRUNCH™ CEREAL REVIEW | THEENDORSEMENT

2,714 views · Published 1 February 2017 · 5:58 · Indexed 28 October 2026

Channel: theendorsement · 2017 · People & Blogs

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I review the NEW CAP'N CRUNCH'S® BLUEBERRY PANCAKE CRUNCH™ cereal.  A combination of blueberries and pancakes with a promised crunch that you have come to expect from the Captain of Crunch.  Sounds VERY interesting.  

But do I ENDORSE it?  Please watch and find out.

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http://www.capncrunch.com/

https://en.wikipedia.org/wiki/Cap'n_Crunch

Pamela Low, a flavorist at Arthur D. Little[4] and 1951 graduate of the University of New Hampshire with a microbiology degree,[3] developed the original Cap'n Crunch flavor in 1963—recalling a recipe of brown sugar and butter her grandmother Luella Low served over rice[5][6] at her home in Derry, New Hampshire.[4] Before developing the flavor, the cereal already had a marketing plan,[7] and once having arrived at the flavor coating for Cap'n Crunch, Low described it as giving the cereal a quality she called "want-more-ishness".[7] After her death in 2007, the Boston Globe called Low "the mother of Cap'n Crunch."[5] At Arthur D. Little, Low had also worked on the flavors for Heath,[7] Mounds and Almond Joy candy bars.[8]

In 1965, the Quaker Oats Company awarded the Fredus N. Peters Award to Robert Rountree Reinhart, Sr. for his leadership in directing the development team of Cap'n Crunch.[2] Reinhart developed a technique in the manufacture of Cap'n Crunch, using oil in its recipe as a flavor delivery mechanism—which initially presented problems in having the cereal bake properly.[2]

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